Ability to perform individual-based analysis
All about Optimum Intelligence
The Optimum Intelligence Platform is used to collect and analyze Social Media Intelligence focused on groups and/or individuals. Social Media Intelligence refers to the collective tools and solutions that allow organizations to monitor social channels as well as conversations, respond to social signals and synthesize social data points into meaningful trends and analysis based on the user's needs.
The developed framework extracts intelligence, metrics and analytics from structured and unstructured data collected from Web 2.0 media, in order to perform behavior detection and prediction on an individual basis.
The framework gathers aggregates and analyzes data from a series of media such as Facebook, Twitter, YouTube, blogs, fora, etc. Then, the data is processed so as to extract analytics. Following data processing, intelligence is extracted via a set of social analytics, metrics, data mining and machine learning techniques. The above mentioned are achieved by utilizing specialized and complex mathematical models to perform behavior user analysis respecting anonymity and user privacy.
Big data is at the foundation of all the megatrends that are happening today, from social to mobile to cloud to gaming- Chris Lynch, Vertica Systems -
Information is the oil of the 21st century, and analytics is the combustion engine- Peter Sondergaard, Gartner Research -
You can have data without information, but you cannot have information without data- Daniel Keys Moran -
A variety of applications and services are deployable via Optimum Intelligence Framework.
NEF NEF, established on 1961, is a 100% Greek Company, one of the leaders in Textiles, offering value for money branded products. Its Distribution Channels are: 400 traditional Retail stores, 32 shop in a shop, Internet sales, Institutionals, Super markets, Retail stores abroad.
This Optimum Intelligence platform helped NEF-NEF develop its business and find new markets, to grow the customer base by identifying which channels potential customers use and to improve its business strategy as a whole. The company discovered which of its products are mostly discussed, which competitive products and in which markets are the most talked about and it also discovered customer perception towards each product category. These insights were then used to target marketing and communications campaigns more effectively and allocate resources to the most promising markets.
Corfu Golf Club is a golf course located in the Ropa Valley of Corfu Island and it also happens to be a high quality tourist resort. It is widely accepted that the excellent reputation of golf courses and tourist resorts is mostly based on the comments and remarks of their visitors. In order to enhance its presence in the World Market, Corfu Golf Club makes use of the Optimum Intelligence Platform so as to collect and process unstructured data from Social Media regarding services to travelers.
Myebooks is an e-shop utilizing the eBookstore platform Digibooks4all in order to provide and sell electronic books. It includes an electronic shop and the interconnection with ADOBE Content Server for the protection and disposal of the eBooks.
These days eBook selling has become an integral part of the new online habits. EBookstores use social listening to see how they are perceived and which is their acceptance compared to conventional traditional Bookstores.
Myebooks has been using the Optimum Intelligence Platform for a long time in order to increase its market share and enhance its recognizability. The Platform is also being used to reclaim the readers’ favorable reviews published daily on Social Media, so as to enable Myebooks to promote the favorable eBook titles in a variety of fields of interest.
Furthermore, the Platform by processing reviews in Social Media helps Myebooks to depict customer satisfaction regarding ease of service and speed of responsiveness.
Cosmotebooks is an e-shop utilizing the eBookstore platform Digibooks4all in order to provide and sell printed and electronic books. It includes an electronic shop and the interconnection with ADOBE Content Server for the protection and disposal of the eBooks.
These days Bookselling has become an integral part of the new online habits. EBookstores use social listening in order to see how they are perceived and which is their acceptance compared to conventional traditional Bookstores. Cosmotebooks has been using the Optimum Intelligence Platform for a long time in order to increase its market share and enhance its recognizability.
The Platform is also being used to reclaim the readers’ favorable reviews published daily on Social Media, so as to enable Cosmotebooks to promote the favorable titles in a variety of fields of interest. Furthermore, the Platform depicts Cosmotebooks’ Page chronicity and User mentioning chronicity, thus enhancing the efficacy of marketing campaigns.
Optimum Intelligence is dedicated to analyzing social media intelligence.
The company was founded in 2015 in Greece and is 51% subsidiary to Quality & Reliability S.A.
The Optimum Intelligence cutting-edge technology platform analyzes online data from social networks, websites, blogs, etc in 14 languages.
11B Konitsis str, 15125 Marousi Greece
1st Floor (North) Devonshire House 1 Devonshire Street W1W 5DS London UK
(+30) 210 80 29 409
(+30) 210 80 29 819